Top Picks: Video Marketing Software Review

Besides having a huge impact on your audience, video marketing software can also help improve your website’s search engine rankings. One of the metrics search engines use to measure quality of a website is content. A website that has both text and other media such as unique videos, shows the site’s commitment to providing quality information and helps to improve rankings over time. Also, video software automates the distribution and posting of your videos on different video sites such as YouTube, which generates backlinks to your website. Quality backlinks are another factor search engines use to rank a site and video marketing software helps you achieve that.

There are several video marketing software packages available so I have selected a few of the most popular and widely used to review.

EasyVideoSuite is well designed and used by some of the biggest names in online marketing. It is designed to work with PayPal, MailChimp, ClickBank, AWeber, WordPress, Optimize Press, etc. Some of its most popular features are:

  • Basic video recording from the screen or via webcam.
  • Ability to add ‘Buy Now’ and other call to action buttons.
  • Creation of timed events around the video to captivate your audience.
  • SEO features.
  • Security.
  • Video conversion.
  • Advanced video marketing statistics.
  • Split testing and much more.

Video Curation Pro helps you create and spin videos using curated text and videos. Video Curation Pro optimizes and uploads video on websites like YouTube and helps get them ranked. The best thing about this system is it is fully automated. You don’t have to do any work! This software works by sourcing images from your hard drive, Instagram, Pinterest, etc., and uses them to create a video. You can edit the quality of the images and sound, and add or delete whatever you want.

The Traffic Player is a marketing software and WordPress plugin that works by creating customizable skins and support systems. It is extremely easy to use, great for beginners, and a great tool to instantly stylize your video. Its functionality includes:

  • 20+ premium video skins.
  • Widgetized support.
  • Amazon3 direct linking.
  • Mobile format URL support.
  • HTML5 support.
  • Viral social buttons.

Viewbix is all about taking video marketing and making it more effective to drive real leads. Many marketers mistakenly think an informative video as opposed to informative text is most effective. That is not always the case. Videos can be downright boring. Viewbix software incorporates lead generation tools and interactive apps to your video that make your audience interact with you and take action.

Tube Toolbox is specific to YouTube and one of the best YouTube marketing software available. It is particularly good at improving your channel’s popularity. Some of Tube Toolbox’s features are:

  • Automated friend requests.
  • Message and video.
  • Audience targeting.
  • Gathering features.

Best of all, Tube Toolbox always complies with YouTube’s terms of service so you can rest easy your videos will by accepted by YouTube.

The last video marketing software we will review is SociVidz. SociVidz is a new software released in 2014 that is one of the most affordable video syndication services and is much cheaper than the previously mentioned options. However, despite its low cost; it has many more features than the other software reviewed. As a result, SociVidz is considered an up-and-coming video syndication powerhouse by internet marketers.

Here is a list of some of the features SociVidz offers:

  • Add soundtracks, voice-overs, intro clips, transitions, zoom/pan effects +++
  • Edit, manipulate, split videos and perform various audio and video changes
  • Video keyword research
  • Video competition analyses research
  • Google & YouTube video ranking analyses
  • Upload videos to multiple video Uploading sites
  • Get social signals, embeds and shares from multiple Social Media sites
  • Create authority link wheels
  • Get YouTube video views, likes, comments and subscribers (crowd marketing)
  • Search and download creative common images and videos
  • Multi-threaded, light weight and fast
  • And Much More

Syndicating video is an extremely effective way of drastically improving your brand or business’s reach and improving how many people know about your existence. However, it is critical that you don’t use these syndication services to spam your company or products online. If used poorly, you can risk making your business look suspicious and unprofessional. You can also risk a search engine penalty if you use questionable SEO tactics when submitting your videos such as over-stuffing keywords and other metadata.

In summary, there are many video marketing software packages available and the above are merely a sampling of the most popular. As you can see, video marketing is a very valuable tool for internet marketers. They simplify the process, add important features that enhance your online marketing, automate much of the process and most importantly, they improve your ability to increase your search engine rankings, grow your brand, advertise your product and increase your success as an internet marketer.

5 Important Things to Remember When Purchasing Internet Marketing Software

Oh I do realise that most Internet marketing software websites offer you an iron-clad 100% money back guarantee if you are not completely satisfied with their products, but going through the process of claiming back a refund is often not as easy as they make out. It’s better to try to avoid purchasing products that are useless in the first place. So here are 5 simple guidelines to remember each time you purchase any Internet marketing software products, which if implemented, will help you to avoid any disappointment and save you the trouble of claiming back refunds for your products.

1. If you are considering purchasing any Internet marketing software products, you should always read the sales page thoroughly and read it more than once! Don’t speed read through, just reading what you want to read.. You must establish exactly what the vendor is claiming the software will do. You are also advised to carry out a Google search for a review of this Internet marketing software and find out what those who have used the product are saying about it.

2. If the vendor is suggesting in the sales page that this particular piece of Internet marketing software requires regular use for a certain period of time before reasonable results can be expected, then make sure that the guarantee period offered on the product, is longer than the trial period.

3. A good test I often implement when buying any marketing software, is to take a good look at the vendor websites’ performance through the Alexa.com website. For example, if the sales page is selling Traffic Software, then you would naturally assume that the vendor would have used his own software on his own sites, and therefore his sales page should show some decent traffic results on Alexa, if the traffic software is useful at all. Similarly, if the piece of Internet marketing software in question, is designed to bring lots of incoming backlinks to your website, then check the sales page for backlinks. If the software really works you will see good backlink results in the vendor’s website.

4. Don’t be fooled by time-sensitive offers. I find them so annoying. As with any Internet marketing software offer, the price will be the same tomorrow.. and the day after.. and probably the day after that! Take your time in making your decisions. Remember that if a vendor lowers the price on any product, it is usually because he is struggling to sell it at it’s original price. No sensible vendor would drop the price if the product was selling well at the original price!

5. Now let’s discuss guarantees for a moment. Most software products will be offered with a guarantee which is typically between 60 and 90 days. The vendor will often use the offer of a guarantee as part of his sales pitch, and this ploy is designed to allay any fears you may have about the risk involved in buying their Internet marketing software product. But they have in mind that 60 or 90 days down the line you may well have forgotten about claiming your money back on any unsatisfactory items. By this time you have moved on to something new and probably can’t be concerned with the guarantee claim process. When you purchase any Internet marketing software product, make a note in your diary a couple of days before the guarantee period is set to lapse and when you get to that date, if you were dissatisfied with the results, then claim your money back immediately.

Most Internet marketers who have been working online for any length of time will no doubt have a whole stack of Internet marketing software items on their PC that they never use, purely because they know the products just dont produce the necessary results. Sometimes the collective cost of these items can represent thousands of dollars being spent unnecessarily. So if you follow these 5 simple guidelines when you buy any Internet marketing software tools, you are extremely likely to reduce the amount of ‘unwanted software’ in your PC.

Trevor Taylor

Why Do I Need to Rent Email Marketing Software?

Every busy business in today’s fast paced world needs to maximise their productivity and take advantage of every opportunity they get to do this. This article is designed to highlight the benefits of rented email marketing software as opposed to buying a package and how it can help your business run that little bit better.

Do I require email marketing software? This is a question that anyone who would like to be successful with email and internet marketing must answer. There is a divide in the marketing industry whether to buy email marketing software or to just rent it.

We now live in an age where you can have an effective online marketing scheme without having to purchase the software. Email marketing software can be rented from a range of online websites. If you rent your email marketing services, it means that you only have to deal with one company and one website.

You Can Use It Anywhere

An advantage of using this method is that you can access it anywhere. As long as he/she has a computer and an internet connection, the person planning to market through email can always monitor how his marketing campaigns are going. This reduces the need for someone to have to use their personal computer because the software is installed on it. Therefore increasing productivity as online results allow for more flexibility.

Renting Is Quite Affordable

Price is another key factor to consider when looking at email marketing software. Renting is quite affordable as it involves paying a small amount each month or each time you use the software. This is a more attractive option than having to pay a large amount for the software package. You run the risk of the software being inadequate for your needs by doing this. By renting you save spending a lot of money on something which could be spent in other areas. In this way you can also discover what online software is best for you.

Keep Your Contacts In One Place

Once marketers realise the benefits of having all their contacts it one place it will become clear that purchasing email marketing software was unnecessary. Free email programmes such a Hotmail are often used for email marketing. However, they soon discover that this is an ineffective and disorganized way of doing things.

This software uses the simplest way to organise mail. It can highlight which customers have been contacted and which have responded. Hence maximising output, minimising mistakes freeing up time for other endeavours such as widen the customer base.

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